About Us

Druid was founded by sports industry veterans Diarmuid Crowley and Essar Gabriel.

Crowley spent most of his career at IMG as a Senior VP, while Gabriel has worked at the highest levels of Olympic sports.

During his time at IMG, Crowley managed UEFA’s Euro 2008 and Champions League Final Hospitality Program, oversaw the commercialisation of the new Wembley Stadium and was CEO of the Rio 2016 Olympics Hospitality Programme. He also acted as Chief Operating Officer of IMG’s Brazilian operations and managed IMG’s activities in Russia, Turkey and Qatar.

Crowley is an expert in the commercialisation of sports venues and events.

Gabriel has been central to the management of some of the world’s largest sporting events. Gabriel held management positions for the FIFA World Cup in France in 1998 and the Sydney Olympic Games in 2000 before becoming CEO of the Paris 2003 Athletics World Championships and COO of the Paris 2012 Olympics Bid Committee. He also held the positions of Associate Director of the Youth Olympic Games at the IOC and Secretary General of World Athletics.

Druid works across four areas: Consulting, Events, Sales and Investment with offices in Lisbon, London, Dubai and Beijing.


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Diarmuid Crowley

CEO & co-Founder

Diarmuid is a C-Level sports marketing executive with 20 years’ experience at IMG, the world’s leading sports marketing company and, subsequently, responsible for all commercial activity for the Portuguese Football Federation.

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Diarmuid Crowley

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Essar Gabriel

Executive VP & co-Founder

Essar has over 20 years’ experience in management and delivery of the largest international sporting events, including the Olympic Games and FIFA World Cup. He has worked at C level for the International Olympic Committee and World Athletics.

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Essar Gabriel


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