Diarmuid Crowley

CEO & co-Founder

51 years old, Irish

21 years in industry


English, Portuguese, French



LinkedIn Profile

Diarmuid Crowley

CEO & co-Founder

C-Level sports marketing executive with 20 years’ experience as Senior VP at IMG, the world’s leading sports marketing company. More recently as Chief Commercial Officer at the Portugal Football Federation.



  • C-Level sports marketing executive with 20 years’ experience at IMG, the world’s leading sports marketing company and, more recently, the Portugal Football Federation.
  • Management of IMG’s activities in Qatar, Turkey, Russia and Brazil from initiation to profitability
  • Sports Hospitality: Management of major international sports events including the UEFA European Football Championships, the UEFA Champions League Final, Wembley Stadium and the Olympic Games Rio 2016
  • New Stadium Development: Project management, financing and commercialization of world leading stadium including the Turk Telecom Arena, Istanbul, the Maracanã Stadium, Rio de Janeiro and Wembley Stadium, London
  • Career sales of US$ 1.75 billion



2017-2018 Chief Commercial Officer, Portugal Football Federation
2015-2016 CEO, Rio 2016 Olympics Travel and Hospitality Program
2012-2016 Chief Operations Officer, IMG Brazil
2010-2012 Acting Managing Director, IMG Russia
2008-2010 Managing Director, IMG Turkey
2006-2008 Director, UEFA 2008 Corporate Hospitality Program
2002-2008 Sales Director, Wembley National Stadium Limited
2002-2012 Managing Director, IMG Stadium Division
2000-2003 Advisor, IMG Chase Sports Capital Fund
2000-2002 Managing Director, IMG Ireland
1998-2000 Director, Strasbourg Football Club, France