Diarmuid is a C-Level sports marketing executive with 20 years’ experience at IMG, the world’s leading sports marketing company and, subsequently, responsible for all commercial activity for the Portuguese Football Federation.

While at IMG, Diarmuid oversaw all of IMG’s activities in Qatar, Turkey, Russia and Brazil from initiation to profitability. He also acted as Managing Director of IMG’s Venue Marketing Division and the company’s Hospitality Division.

Diarmuid has management experience of major international sports events including the UEFA European Football Championships, the UEFA Champions League Final, Wembley Stadium and the Olympic Games Rio 2016.

In addition to sports marketing, he has a wealth of sports facility management experience, including project management, financing and commercialization of world leading stadia including the Turk Telecom Arena, Istanbul, the Maracanã Stadium, Rio de Janeiro and Wembley Stadium, London.

Diarmuid has generated sales for his clients of US$ 1.75 billion. He holds a business degree, qualified as a Chartered Accountant with KPMG and completed an MBA at INSEAD, Paris.

SKILLS

• C-Level sports marketing executive with 20 years’ experience at IMG, the world’s leading sports marketing company and, more recently, the Portugal Football Federation.
• Management of IMG’s activities in Qatar, Turkey, Russia and Brazil from initiation to profitability
• Sports Hospitality: Management of major international sports events including the UEFA European Football Championships, the UEFA Champions League Final, Wembley Stadium and the Olympic Games Rio 2016
• New Stadium Development: Project management, financing and commercialization of world leading stadium including the Turk Telecom Arena, Istanbul, the Maracanã Stadium, Rio de Janeiro and Wembley Stadium, London
• Career sales of US$ 1.75 billion

KEY ROLES