Eric is a seasoned sports industry professional with more than 20 years of international experience spanning sports marketing (Infront and Wanda Sports), management consulting (Roland Berger and A.T. Kearney), and brand management (Kraft Foods and Shell). He has worked extensively with leading global sports organisations — including FIBA, BWF, the World Marathon Majors and the AFA — to launch and commercialise major events and properties in China.
As a consultant in Druid Sport’s China office, Eric leads the AFA (Argentine Football Association) China sales programme. He is also playing a central role in developing Druid China’s commercial rights sales capability and supporting the events business through sponsorship sales.
Eric holds an MBA from the Kellogg School of Management, Northwestern University, and a BA from Renmin University of China.
His favourite sport is football, which he practises recreationally..
