Inês Dias
Partnership Sales Executive
Experience
Inês is a sports marketing executive with a strong background in commercial consultancy, market analysis and revenue strategy across international sports properties. She combines practical industry experience with an academic background in Economics, having worked with both federations and private sector clients. Her areas of expertise include strategic research, commercial planning and feasibility analysis.
Inês began her career at Sport Matters, a sports marketing boutique consultancy, where she supported high-impact international projects for UEFA and Dentsu and other players in the industry — including commercial strategy reviews, revenue benchmarking and due diligence for major investments in sport.
Druid
Since joining Druid in 2024, Inês has played a key role in commercial development and sales enablement across leading accounts including La Vuelta, Populous, Porto Coliseum, Sports Boulevard Foundation, UEFA and World Athletics. Her work includes building and managing targeted brand outreach databases, supporting business planning, and delivering bespoke commercial insights aligned with each client’s growth and sponsorship strategy.
Qualifications
2020–2024: Marketing Coordinator, Sport Matters
Favourites
Her favourite sport is gymnastics.
