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Druid Sport is an international sports marketing agency that delivers exceptional commercial results. We redefine what partnership means in sport.

Dynamic. Daring. Dedicated.

Your Partner

We unlock long-term value for rights holders through strategic brand alignments and relentless dedication. Druid Sport is where insight meets action — because in sport, execution is everything.

Designed to Deliver.

We combine big-agency pedigree with boutique agility. Using an established network, we offer strategic advice, impactful rights sales, and expert event promotion and management.

How We Partner

We don’t just advise — we act.

And we stop at nothing to deliver lasting partnerships. Accessible, and easy to work with, we have a deep market understanding,and have trusted teams across Europe, the Middle East, India and China.

Strategy

First, we consult, then we project-lead, develop, advise and execute for global sports venues, brands and international events.

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Sales

We execute the sale of media, naming and sponsorship rights, and hospitality for top federations and properties to build lasting value.

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Events

We create and deliver world-class sports experiences & manage complex, high-profile projects with impact.

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Where We Partner

We operate in six strategically important regions in global sport.

With local insight and global connections, we bring the right people, partners and ideas together — wherever the game is growing.

Dublin (HQ) | Lisbon | Geneva | Riyadh | Mumbai | Beijing.

Our Projects

We deliver successful partnerships, projects and campaigns for rights holders globally.

Argentine Football Association

Sales - Solutions

The Argentine Football Association (AFA), reigning FIFA World Cup Champions, has appointed Druid Sport as its exclusive commercial representative in the Indian subcontinent and China. This landmark agreement will see Dru...

Populous

Sales and Strategy

Druid has a longstanding relationship with Populous, the world’s leading sports architects, working with world-class stadia and arenas across Europe and the Middle East.

Sports Boulevard, Riyadh

Sales - Solutions

Druid Sport is supporting the Sports Boulevard Project in Riyadh — the world’s largest linear park, stretching over 135 km from West to East across the city. As one of the most ambitious sports-led urban regeneration projects...

Norwegian Football Federation

Sales - Solutions

Druid Sport has been appointed by the Norwegian Football Federation (NFF) as an official commercial representative across China and the Indian subcontinent, supporting the federation’s international growth ambitions. Our objective ...

UEFA

Strategy - Strategy Advisory & Execution

Druid acts as a Mentor to UEFA GROW, helping to deliver Best Practice in Commercial Rights Sales and Marketing to UEFA’s 55 National Associatio...

La Vuelta, Beijing

Events - Promotion, Management & Delivery

To promote cycling and internationalise its prestigious brand, La Vuelta’s owner, Unipublic, teamed up with Druid Sport to create and manage the La Vuelta Desafio Beijing Changping Pro-Am cycling event. Since 2023, our China team, ...

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Through our sister company Druid Padel we have invested in a number of padel projects in Ireland and London. As the world’s fastest growing sport, we have ambitions to build an international padel community.