The Argentine Football Association (AFA), reigning FIFA World Cup Champions, has appointed Druid Sport as its exclusive commercial representative in the Indian subcontinent and China. This landmark agreement will see Druid Sport manage and sell regional sponsorship rights for the Argentina National Teams, giving businesses across the Indian subcontinent and China direct access to one of football’s most iconic teams and its legendary players.
Druid has a longstanding relationship with Populous, the world’s leading sports architects, working with world-class stadia and arenas across Europe and the Middle East.
Druid Sport is supporting the Sports Boulevard Project in Riyadh — the world’s largest linear park, stretching over 135 km from West to East across the city. As one of the most ambitious sports-led urban regeneration projects globally, it is central to Riyadh’s transformation. Druid’s role is to lead the sale of naming rights and sponsorships for the landmark sports and leisure destinations that will form a key part of the Boulevard.
Druid Sport has been appointed by the Norwegian Football Federation (NFF) as an official commercial representative across China and the Indian subcontinent, supporting the federation’s international growth ambitions. Our objective is to unlock new revenue while growing NFF’s fanbase in two of football’s most important growth markets, aligned to the rising global profile of Norwegian football and its world-class talent.
Druid acts as a Mentor to UEFA GROW, helping to deliver Best Practice in Commercial Rights Sales and Marketing to UEFA’s 55 National Associations.
To promote cycling and internationalise its prestigious brand, La Vuelta’s owner, Unipublic, teamed up with Druid Sport to create and manage the La Vuelta Desafio Beijing Changping Pro-Am cycling event. Since 2023, our China team, experts in the 360° delivery of major national and international cycling and triathlon events, has successfully worked with the local authorities of Changping, to position the city as cycling-friendly, attracting over 2,600 participants, promoting sports tourism and boosting the local economy.
World Athletics (WA) is the international governing body for the sport of athletics, engaging everyday with millions of athletes and fans worlwide. Druid Sport collaborates closely with WA and its global partner Dentsu to market WA's unique and prestigious multi-year international sponsorship programme which includes the indoor and outdoor World Championships with their comprehensive sets of rights, benefits and activation opportunities.
Created & delivered an international sponsorship programme for the Portugal national team.
Druid Sport is the official promoter of the Cork Super Cup, a new annual football fixture developed in partnership with Cork GAA and SuperValu Páirc Uí Chaoimh, featuring football giant Glasgow Celtic FC (12 million fans worldwide) vs. Cork City FC. The match brought a record-breaking mid-summer event to the stadium and provided a welcome boost to the local economy in Cork.
As part of a joint venture with the Stadium, Druid Sport brings mutiple competences in event management and leads on team financing, branding, promotion, commercial sponsorship, and full event delivery.
As an official domestic partner of Paris 2024, Decathlon embraced a pivotal role in shaping the Games experience, both for the public and behind the scenes. Druid Sport brought their extensive Olympic and Paralympic experience and played a central role supporting Decathlon's journey, providing end-to-end project management for their Games partnership. We also served as a strategic advisor across the full Olympic and Paralympic lifecycle, providing ad-hoc counsel and enhancing Games readiness, we designed and coordinated the Decathlon Games-Time Operations Centre — the central hub for managing activations and real-time decisions during the event and we supported the planning and delivery of the Volunteers Uniform Distribution Centre. Druid Sport’s involvement extended through the Games and beyond, culminating in the delivery of a strategic, insight-rich post-Games report, ensuring Decathlon’s legacy and learnings continue to shape future partnerships.
Some of Decathlon's achievements from their activations:
In preparation for the Olympic and Paralympic Games Paris 2024, Veolia sought to activate this opportunity through a high-impact, well-structured hospitality program. Druid Sport was appointed to lead the strategic conception and validation of a bespoke Games-time hospitality offering.
What Druid Sport Delivered:
Druid was part of the consortium that won the contract to build and operate Yves Du Manoir, the hockey venue for the Paris 2024 Olympic Games, managing a budget of over €100m.
Druid Sport acts as commercial sales consultant to Cork GAA, generating significant new revenue through a restructured sponsorship model for SuperValu Páirc Uí Chaoimh. By building new rights packages and tailored propositions, Druid Sport has helped secure high-profile partners including Boston Scientific, Statkraft, Pepsi, and SuperValu.
Druid Sport acts as commercial consultant to Basketball Ireland, developing and executing a sales strategy across national teams, league assets, and a proposed new indoor arena.
We’ve helped secure new partnerships with brands including Nike, AIG, Mercedes, and JYSK, while also advising on naming rights and long-term fundraising for the new arena.
