La Vuelta, Beijing
Events - Promotion, Management & Delivery
To promote cycling and internationalise its prestigious brand, La Vuelta’s owner, Unipublic, teamed up with Druid Sport to create and manage the La Vuelta Desafio Beijing Changping Pro-Am cycling event. Since 2023, our China team, experts in the 360° delivery of major national and international cycling and triathlon events, has successfully worked with the local authorities of Changping, to position the city as cycling-friendly, attracting over 2,600 participants, promoting sports tourism and boosting the local economy.
