Our Projects

La Vuelta, Beijing

Events - Promotion, Management & Delivery

To promote cycling and internationalise its prestigious brand, La Vuelta’s owner, Unipublic, teamed up with Druid Sport to create and manage the La Vuelta Desafio Beijing Changping Pro-Am cycling event. Since 2023, our China team, experts in the 360° delivery of majo...

Portuguese Football Federation

Sales - Solutions

Created & delivered an international sponsorship programme for the Portugal national team.

Cork Super Cup

Events - Promotion, Management & Delivery

Druid Sport is the official promoter of the Cork Super Cup, a new annual football fixture developed in partnership with Cork GAA and SuperValu Páirc Uí Chaoimh, featuring football giant Glasgow Celtic FC (12 million fans worldwide) v...

Decathlon

Project Management, Strategic Consulting, Games-Time Operations, Post-Games Reporting

As an official domestic partner of Paris 2024, Decathlon embraced a pivotal role in shaping the Games experience, both for the public and behind the scenes. Druid Sport brought their extensive Olympic and Paralympic experience and played a central role supporting Decathlon'...

UEFA

Strategy - Strategy Advisory & Execution

Druid acts as a Mentor to UEFA GROW, helping to deliver Best Practice in Commercial Rights Sales and Marketing to UEFA’s 55 National Associations.

Sports Boulevard, Riyadh

Sales - Solutions

Druid Sport is supporting the Sports Boulevard Project in Riyadh — the world’s largest linear park, stretching over 135 km from West to East across the city. As one of the most ambitious sports-led urban regeneration projects globally, it is central to Riyadh&rsquo...

Veolia

Hospitality for Paris 2024 - Strategy & Programme Design

In preparation for the Olympic and Paralympic Games Paris 2024, Veolia sought to activate this opportunity through a high-impact, well-structured hospitality program. Druid Sport was appointed to lead the strategic conception and validation of a bespoke Games-time hospitality ...

Paris Olympic Games 2024

Events - Promotion, Management & Delivery

Druid was part of the consortium that won the contract to build and operate Yves Du Manoir, the hockey venue for the Paris 2024 Olympic Games, managing a budget of over €100m.

SuperValu Páirc Uí Chaoimh

Sales Solutions

Druid Sport acts as commercial sales consultant to Cork GAA, generating significant new revenue through a restructured sponsorship model for SuperValu Páirc Uí Chaoimh. By building new rights packages and tailored propositions, Druid Sport has help...

Populous

Sales and Strategy

Druid has a longstanding relationship with Populous, the world’s leading sports architects, working with world-class stadia and arenas across Europe and the Middle East.

World Athletics

Sales Solutions

World Athletics (WA) is the international governing body for the sport of athletics, engaging everyday with millions of athletes and fans worlwide. Druid Sport collaborates closely with WA and its global partner Dentsu to market WA’s unique and prestigious multi-year int...

Basketball Ireland, Dublin

Sales Solutions

Druid Sport acts as commercial consultant to Basketball Ireland, developing and executing a sales strategy across national teams, league assets, and a proposed new indoor arena.

We’ve helped secure new partnerships with brands including Nike, AIG, Mercedes, and J...