Rowena Younes
Sports Marketing Consultant, Europe
Experience
Rowena is a seasoned sports and events executive with more than 20 years of international experience across consulting, project management, major global sporting events, and hospitality. She has held high-level roles for some of the world’s leading organisations, including the Canadian Olympic Committee, Euroleague Basketball, LOCOG, and VANOC.
Her leadership has been pivotal in the success of projects and events within the Olympic and Paralympic Games (Vancouver 2010, London 2012, Sochi 2014, Rio 2016, Paris 2024), FIFA World Cup Qatar 2022, Expo 2020 Dubai, etc.
Rowena has built a reputation for excellence in stakeholder engagement, strategic operations, and end-to-end project delivery. She has consistently overseen multimillion-dollar budgets and led high-performing teams across Europe, the Middle East, and the Americas. Her client-centric approach, combined with strong leadership, negotiation and organizational skills, has made her a go-to expert for complex, high-impact projects in both the public and private sectors.
Druid
As a Projects and Events Director at Druid Sport, Rowena has led several major initiatives, including the project management for the Decathlon’s Paris 2024 sponsorship activation, and the development of hospitality and sponsorship strategies for blue-chip clients. Her project portfolio at Druid spans global engagements in France, Saudi Arabia, and beyond.
Qualifications
Rowena holds a Bachelor of Science in Business Administration, majoring in Hotel Management and Tourism from Notre Dame University. Fluent in French and English, and conversational Spanish and Arabic, she thrives in multicultural environments. She has managed projects exceeding US$10 million in value, led teams of over 30 people, and collaborated with top-tier stakeholders including national governments, sponsors, and international federations.
Favourites
Her favourite sport is ballet which she practices recreationally. Her favourite sporting moment is running with the Olympic flame for Vancouver 2010.
