Luís Duarte
Partnership Sales Manager, Europe
Experience
Luís is a sports marketing executive with eight years’ experience at the Portuguese Football Federation and Druid Sport.
His expertise includes international and regional sponsorship, international brand development, venue commercialisation and media and betting rights sales. Luís has been part of the successful commercial and marketing teams at the Portuguese Football Federation, reporting directly to the Chief Commercial Officer and Chief Marketing Officer.
He has been involved in high-profile projects, including FIFA World Cup 2018, UEFA Nations League Finals Portugal 2019, UEFA EURO 2020, FIFA World Cup 2022, UEFA EURO 2024, a marketing programme for the Saudi Arabian Football Federation and sponsorship strategy development for the Saudi Professional League.
Druid
Since 2019, Luís has joined Druid as Sales & Marketing Manager, working closely with a number of global high-profile rights holders, including the Portuguese Football Federation, UEFA, World Athletics, Populous, Sports Boulevard Foundation, SC Braga, La Vuelta and Porto Coliseum. Luís has been a key contributor at Druid helping clients to restructure its commercial strategies, increase revenue, identify new sources of income, and develop business plans and feasibility studies.
Qualifications
2017 – 2019: Sales Manager, Portuguese Football Federation
Favourites
His favourite sports are football, snooker and motorsports and the best sporting moment is Portugal’s dramatic win over England at Euro 2004!
