Kelly is a partnerships and sales executive with academic and practical experience across Europe. She completed an LL.M. in International Sports Law at ISDE, covering areas such as contract law, global football governance, Swiss and EU legal frameworks, dispute resolution before CAS, doping regulations, and legal issues in sports across Europe, the U.S., and Latin America.
During her internship at Times Attorneys at Maison Du Sport in Lausanne, she assisted in preparing cases before sports tribunals such as CAS, BAT FIVB, and FIBA, with work involving legal research, case preparation, and sponsorship and media rights contracts.
Kelly also holds a Bachelor of Business and Law from University College Dublin, where she developed a strong foundation in both legal and commercial disciplines.
Since 2025, Kelly has worked with Druid as a Partnerships Sales Executive, contributing to the organisation of the Cork Super Cup, securing partners and sponsors, and managing its social media presence—driving over 2 million views through targeted campaigns. She also collaborates with Basketball Ireland on various projects supporting the sport’s development. In addition, Kelly works with Druid Padel, Druid Sport’s sister company, managing its first Padel club in Dublin 4 and leading efforts to secure corporate partnerships.
Kelly’s favourite sports are tennis and padel.
Favourite sporting moment is watching Serena Williams play her final match before retirement at the 2022 US Open.
