Doug Thackrey
Sports Marketing Consultant, Europe
Doug Thackrey is Commercial Director for Sport Matters – a small consultancy founded in 2012 focused on helping rightsholders, sponsors, broadcasters, and their agencies do the right things well in matters of sport.
At Sport Matters, Doug has taken a lead role in strategic consultancy projects for a wide range of major rightsholders and their agencies, including UEFA, AFC, CONMEBOL, F1, Dentsu, CAA, the PE firm TPG and Starcom Mediavest Group.
For UEFA, Doug has supported strategic commercial projects for UEFA Marketing , and served as a UEFA Grow Commercial Mentor since 2015 - working with 49 UEFA National Associations to date on developing and/or stress testing their commercial strategies.
Before Sport Matters, Doug started his sports marketing career with TEAM Marketing in 1998 and spent 10 years there, most of it selling sponsorship for the UEFA Champions League – primarily developing sales strategy and targeting new prospects. While at TEAM, Doug also took on various responsibilities in strategy, account management, licensing and merchandising, and event management.
Doug has a Bachelor’s degree in Mechanical Engineering and Computer Science, and an Executive Masters in European Sport Governance (MESGO).
