Bader Al Mandeel

Head of Partnerships

Experience

Bader is a commercial partnerships professional with strong experience in sponsorship strategy, revenue generation, and large-scale destination development. He has led high-value partnerships and naming rights negotiations across sport, culture, and entertainment assets in Saudi Arabia. With a background in commercial structuring, stakeholder management, and financial modelling, he brings a strategic and results-driven approach to partnership development.

Druid

As Head of Partnerships at Druid Sport, Bader leads the commercial strategy and execution of naming rights and sponsorship opportunities across landmark projects in the Kingdom of Saudi Arabia. He is responsible for identifying new revenue streams, securing high-value brand partnerships, and overseeing the full sales cycle from prospecting through to deal closure and activation.

Qualifications

Bachelor’s degree in Public Relations and Media, with over a decade of experience in commercialisation, sales, and business development across Saudi Arabia.