Diarmuid Crowley

Experience

Diarmuid is a C-suite executive and CEO of Druid Sport with more than two decades experience at IMG, the world’s premier sports marketing company and later at Portugal FA. At IMG, he oversaw all activities in Qatar, Turkey, Russia, and Brazil from initiation to profitability across multiple projects. Prior to that, he was Managing Director of IMG’s Venue Marketing Division and the company’s Hospitality Division. 

Additionally, Diarmuid has management experience of major international sports events including the UEFA European Football Championships, the UEFA Champions League Final, Wembley Stadium and the Olympic Games Rio 2016. 

 

Druid

Since 2018, Diarmuid has founded and run Druid Sport as CEO, taking the agency from fledgling player to a powerful presence in the industry, winning business across the world and setting up teams in Ireland, Europe, Saudi Arabia and China. Clients include Portugal FA, UEFA, World Athletics, Populous and Sports Boulevard in Saudi Arabia.

 

Qualifications

During his career, Diarmuid has generated sales of US$1 billion, including for blue chip clients such as Wembley Stadium, the Rio 2016 Olympic Games and UEFA. He holds a business degree, qualified as a Chartered Accountant with KPMG, and completed an MBA at INSEAD, Paris.

 

Favourites

His favourite sport is padel, where he competes, unsuccessfully, against players half his age! Favourite sporting moment is Ireland’s win over England at Euro 1988!