News | Feb 1st, 2026
Druid Sport brokers AFA-Danone regional partnership in China
Druid Sport has brokered a new regional partnership between the Argentine Football Association (AFA) and Danone Beverage China, under which Danone will partner with AFA as a Regional Sponsor in the Chinese market.
Danone Beverage China is a leading player in the country’s functional beverage category, with the partnership set to promote its flaship brand Mizone.
The partnership was launched in Beijing and brought together representatives from AFA, Danone and Druid Sport.
Druid Sport CEO Diarmuid Crowley attended the event alongside members of the Druid Sport China team — Eric Fan, Barbara Zhang, Yin Hao, Yang Wang and Boyuan Xing — who played a key role in developing the partnership.
Commenting on the partnership, Diarmuid Crowley, CEO of Druid Sport, said: "We are delighted to have supported AFA in bringing Danone Beverage China on board as a regional partner. The Argentina National Team is one of the most iconic brands in world football, and this partnership reflects the strong opportunities that exist for leading brands to engage with football fans across China and the wider region."
